Sometimes, the advertisement is a guide for consumers if the guide would help those consumers to get what they want and what exactly they need. The latter one is more important than the first one because some advertising may attract consumer’s attention with an exaggerated description. Of course, people may not be attracted by those descriptions. Moreover, those ads are everywhere, and effects consumers in various way. In “What’s wrong with Advertising”, Ogilvy said, “Advertising doesn’t force someone to purchase a product, but it plays a huge role.” (353) Although advertising cannot force people to consuming, it can give an effect on fashion by advertise it on newspaper, magazine, billboard, radio and TV. People hardly can keep away from those things. Therefore, advertising is going to influence people anyway. Those advertisements will appear at wherever that people will appear and are there passing the information out to consumers.
Sunday, September 14, 2008
What advertisement does with people
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