Consumer and Advertisers

The nature of the relationship between consumers and advertisers can be characterize as the symbiotic relationship occur in nature. Both consumers and advertisers benefit from each other and together they will thrive and survive. Advertisers benefit from the consumers in that the consumers is the boss and will have all the purchasing power, if the advertisers want to convince the consumers to buy something, that product itself need to be really good. The consumers benefit from the advertisers in that the consumers can have a voice to the producers, whether the products is good, bad, or really terrible, the producers will know right away from their advertisers whose listen to the consumers is their top priority. Consumers have many agency working for or exist because of them because company want to effectively show their product, in order to do so, company needed many agency to study consumers buying habit and obtain consumers opinion thus help market the product more effectively and gain higher yield in profit.
The media in modern day is the most effective advertiser medium because media is American #1 pastime. By using the media, the advertisers can effectively market their market out to American public and if the product are properly market, many people will recognize the brand thus the company will earn a special place in consumers heart.