The Correlation Between "Beauty" and Happiness?

"Beauty is in the eye of the beholder," or so one might reply if required to reveal his own standard for beauty. But how can this claim be true, while our senses of such abstract concepts such as "beauty" and "truth" can be so easily swayed by a simple advertisement designed to sell a product, and one that will very rarely deliver the results promised by the images on screen? Not only are perceptions of attractiveness as diverse as the people perceiving them, it also remains possible for one's perceptions on these matters to change, due to shifts with the subconscious (a shift some would claim is aided by the media's depiction of "beauty") or by cognitive thought overriding the brain's ability to lock such perceptions in place. Who is to say either the Victoria Secret model (who may or may not have developed her figure by conventional methods) or the plus-sized Dove model is NOT a true representation of beauty? Either one, or both, may very well be attractive to someone in the audience. The true folly of these advertisements is their attempt to depict true beauty as a result of their respective products, and that this conforming of appearance shall deliver to the buyer a rapturous existence, as they have finally found acceptance by a society infinitely concerned with a universal standard of "beauty." While the cliche is true in that each individual has his/her own individual sense of beauty, it fails to take into account the affect of surrounding images and experiences on these perceptions. After all, the very word "beauty" carries an almost immediate connotation of physical attractiveness, certain qualities that the majority deem "easy on the eyes." As our perception of the world and the true nature of people expands, the word beauty is suddenly used with less confidence, and eventually one can see beauty in flaws, and vice versa. The noble cliche assures us that beauty is relative to each individual perception, and while it is true that one should probably not subscribe to someone else's definition of beauty, is it really safe even to trust in our own senses on the subject?